Matching nicotine to your habit
The right nicotine strength makes the difference between a satisfying vape and one you put down after two puffs. Too low and you feel unsatisfied; too high and it can be harsh. Start with the guidance below, then fine-tune.
A simple starting chart
- 0mg — flavour only
- 3–6mg (freebase) — light, occasional vapers
- 10–20mg — moderate users
- 35–50mg (nicotine salts) — former heavy smokers, high-strength
Nicotine salts vs freebase
Nicotine salts are smoother at higher strengths, so they are ideal for satisfying a strong nicotine need quickly. Freebase e-liquid is thinner and gives a more noticeable ‘throat hit’ at lower strengths. If you are being a heavy smoker, salts often feel the most familiar.
How to step down
Many vapers reduce their strength gradually — for example from 50mg to 35mg, then to 20mg. If you vape more to compensate, you may have stepped down too fast. Take your time.
Important: keep vape juice out of reach of children and pets, and always follow the label. Find your ideal strength in our e-liquids collection.
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